About Us

• Consultancy: is our core business and we seek to act as a trusted adviser to our customers. Most of our work is repeat business from satisfied customers or recommendations from customer staff or third-party project team members.
• Client-side: we 'sit on the same side of the desk' with our customers, helping to clarify, simplify and optimise their business models, process improvement projects and systems. We work in mixed project teams with our customers' staff, their client-side advisors and any 'supply-side' solution providers, suppliers or partners they select.
• Independent: We do not sell products or solutions. We are independent of (and do not undertake sub-contracted work from) CRM solution providers.

Philosophy: Having witnessed a lot of unnecessary complexity in consultancy and process improvement - that can delay and reduce potential business benefits - we seek to:

1. Clarify: ask 'Why?' before asking 'How?'
2. Simplify: Create simple, customer-centric strategies and processes before considering (re)organisation, information flows or automation
3. Optimise: Quick-wins first - aligned with strategic direction - before small, phased improvements and then continuous improvement

No surprises: Our work requires mutual trust and often involves a great deal of uncertainty. So, we engage based on an agreed terms of reference, normally on a 'time and materials' basis; working closely with our customers to avoid scope-creep or any other surprises.

Pragmatic bureaucracy: To maximise our time spent delivering benefits and transferring knowledge to our customers, we use simple project management techniques and minimal documentation - unless, we performing a formal project management role and/or creating documentation as a deliverable, when we agree simple, effective methods.

Engagements: We are results-driven and the majority of our engagements are 'short and sweet' one or two-day Salesforce.com Surgeries or short-term and/or part-time consultancy assignments to achieve a specific, agreed outcome.

We draw upon our team's consultancy, line management and project experience, which spans:

• Process knowledge: throughout the business cycle and all customer touch-points in product management, marketing, sales and service and support operations;
• Change management & project skills: project and programme management disciplines, together with training and development programme design and delivery;
• Business model exposure: product and service-based operations, in business-to-business (B2B) and business-to-consumer/citizen/member (B2C) environments;
• Industry experience: includes Energy, Finance, IT, Marketing Services, New Media, Professional Services, Publishing, Public Sector and Telecommunications;
• Systems and IT awareness: including IT management, strategy development, architecture, CRM, ERP and COTS packages, integration and bespoke software development life-cycles.

Clarke and Clarke Ltd. is an independent consultancy, founded in 2004 by Keith Clarke. All our work is led by Keith, who will support our customer's in-house staff and act as a catalyst for positive change. Keith will 'wear various hats', as the engagement requires - Interim CIO, Management Consultant, Business Analyst, Data Analyst, Salesforce.com administrator.

If a specific engagement requires additional capacity and/or specialist skills, work may be placed with one or more of our associates - with full knowledge and subject to prior approval by the customer concerned.

ClarityForSuccess.com © copyright Clarke and Clarke Ltd. 2008-10

Clarke and Clarke Ltd, an independent consultancy founded in 2004. Registered in England, no. 05199634 at 71 Cobham Road, Fetcham, Surrey. KT22 9HT.